Producers and creatives all over the world are facing a disrupted industry. The industry is facing a huge inflection point with the increasing use of AI, the flow of viewers away from traditional TV and cable and the emergence of the Creator Economy.

Traction is a new way of getting strategic and creative advice. Its USP is that it offers a bespoke hive mind approach, bringing an array of specialists to each client, drawn from Roy’s extraordinary network - and that of partner Adam Gee.

As Managing and Creative Director, Roy has transformed film and tv companies (including Jamie Oliver’s Fresh One, Pulse Films, Zinc Media and Diverse Productions and into profitable award-winning global enterprises. Successful in a range of genres - feature documentary, premium factual, factual entertainment formats, short form Youtube video, music and dramas bsed on true stories, he is acclaimed for his management and commercial skills.Creative businesses tell stories; they also are themselves stories. Roy has used his skills to create big, exciting narratives around the companies he’s led – helping build long-term reputation, profits and profile, producing high capital value in the market. 

Traction is no ordinary consultancy. We give creative ideas but don’t insist on equity; we offer access to business partners but don’t jam ourselves into the deal, we meet clients were they are at, with empathy and commitment.

Roy is an original thought leader, with business acumen to increase profits and company value. Nimble in orienting to new tech – an early adopter of digital content, short-form video (he ran YouTube channels for Jamie Oliver and the Dream School show he created) and AI in production. He has served on the boards of youth and music non-profits and has an extensive ‘black book’ of creatives which he brings to each Traction client.